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We all know the basics of marketing... Basically, you look at marketing as the wide range of activities involved in making sure that you're meeting the needs and wants of your customers and are getting more value than it cost you to provide it in return. Marketing analysis includes finding out what groups of potential customers (or markets) exist, what groups of customers you prefer to serve (target markets), what their needs are, what products or services you might develop to meet their needs, how the customers might prefer to use the products and services, what your competitors are doing, what pricing you should use and how you should distribute products and services to your target markets. And finally, marketing involves making sure customers, new and old, know about your product. This awareness creation process can include advertising, public relations, sales, social media, customer service, and so much more.?Obvious, sure... But boring and very non-specific.?Marketing is an ever changing game, and yet many businesses refuse to adapt and add new tools to their toolbox. To stay ahead of the game you need to find new ways to drive traffic through your door and make cash registers ring.?In '76.5 Ideas to Kickstart your Marketing' you'll learn just that: how to kickstart your marketing plan with some new ideas. Think of this book as a marketing inspirational guide.?You can read it cover to cover or just flip to a new idea every month, week, or day. Pick out an idea that you haven't done and apply it. They may not all be revolutionary ideas; many are meant to just start the ball rolling. Use these ideas, though, and you will hopefully find your creativity sparked and begin heading down a path of increased awareness of your business, and ultimately increased revenues.